Apple Dominates Global Smartphone Market in 2025 as iPhone 17 Drives Emerging Market Growth
Apple secured a 20% share of the global smartphone market in 2025, outperforming rivals like Samsung (19%) and Xiaomi (13%). The iPhone 17 series proved instrumental in capturing mid-tier and emerging markets, fueling the company's dominance.
Global shipments grew 2% year-over-year, marking a fragile recovery for the industry. Early-year tariff avoidance strategies temporarily inflated shipments before demand normalized. Counterpoint Research warns of 2026 headwinds from component shortages as semiconductor capacity shifts toward AI infrastructure.